Memora lands EUR 1.7M and Kahoot!-CTO to digitize Europe’s cemeteries
KPH 31 is excited to have served as exclusive financial advisor to Memora, a Danish startup modernizing the cemetery industry, on securing EUR 1.7 million in investment led by True Collective.
The company will use the capital to accelerate product development and support its expansion into European markets. With close to 100,000 grave plots already managed through its platform, Memora is bringing digital infrastructure to an industry that has historically relied on manual administration and fragmented systems.
Founded in 2022 by Johan Toft-Nielsen, Memora initially provided grave maintenance services directly to families. Through operating the service itself, the team gained first-hand insight into the inefficiencies facing cemetery staff and the communication gap between cemeteries and families. This experience led to a shift in strategy towards building a unified technology platform for the entire industry connecting cemetery administration, maintenance teams and families.
Johan Toft-Nielsen, Founder and CEO of Memora, says:
“For the first six months, I was the one traveling around the country with a rake and watering can. I learned how much of the work that takes place in a cemetery is never seen by the families, and gained an understanding of both the gardeners' daily routines and the needs of the families. Today, we develop the platform together with cemetery managers, gardeners and families, and their experiences are crucial to us.“
Cemetery managers can coordinate daily operations and assign tasks, while grounds teams document completed work directly through their phones. Families receive updates and photographs, creating greater transparency around the care of graves and enabling them to remain connected to the places and memories that matter to them.
Memora is already using AI to turn gardeners' work into updates for families, reducing administrative effort while improving communication. The company is bringing modern technology, geospatial tooling and AI into an industry still dominated by manual processes.
Chris Evans, CTO at Kahoot! and previously Drops, will join Memora as CTO in 2027, bringing experience building and scaling international technology platforms. He says:
“The opportunity isn't just to replace paper with software. It's to rethink how an entire industry operates, from the cemetery office to the people on the ground and the communities they serve. AI opens up possibilities that simply didn't exist a few years ago. We're building around those possibilities, not the limitations of yesterday's systems.“
Rolf Pedersen, Managing Partner at True Collective, says:
“We invest in founders who earned their insight the hard way. Memora has turned former competitors into partners by listening to cemeteries and developing the solution together with them. The team has demonstrated its ability to turn those insights into a digital platform that cemeteries use every day in their daily operations. Memora understands both daily life at the cemetery and the technology, and with Chris Evans on the team, Denmark is only the beginning.”
Johan Toft-Nielsen continues:
“Poul understands our business, challenges us in the right ways and has been a great sparring partner throughout the process. We really value his continued support.“
Poul Kotiah Hansen, Founder and Managing Director at KPH 31, says:
“I'm impressed by the team's ambition to modernize an often-overlooked industry and the thoughtfulness with which they have built their platform. With a lean, high-performing team, they are delivering an exceptional service in a market where technology can make a meaningful difference."
To read more about the transaction on ITWatch click here.
About Memora
Memora is a Danish technology startup founded in 2022, building software that connects cemetery managers, grounds teams and families through one platform.
Memora won Best Subscription Solution at the Danish E-commerce Awards in 2024 and Best B2C E-commerce Business with online revenue below DKK 100 million in 2025.
About True Collective
True Collective is a DKK 250 million Nordic pre-seed and seed fund backing founders who use AI to kill manual work in business-critical processes. We invest in B2B software that acts, not software that reports: systems of record that customers run their business on, where switching off the product would cost them money. The fund invests DKK 5-10 million as first institutional investor. True Collective is run by operators who have built, scaled and sold companies themselves, including team.blue, GoLearn and Firtal Group, and who have made the expensive mistakes so the founders don't have to. The portfolio includes Henosia, Serpier, Franklin and Memora.
About KPH 31
KPH 31 is a boutique corporate finance advisory firm specializing in technology companies. With EUR +500 million in completed transaction value we bring a strong network of strategic and financial buyers, as well as venture and growth investors. Drawing on +10 years of experience in the tech sector, we drive value-creating transactions through expert advisory combining strategic, operational and financial capabilities with skilled deal negotiation.
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